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For M&A advisors

Deal origination for M&A advisors

Sell-side mandates come from owners who were thinking about an exit before anyone called. We find those owners in the industries you want to own, start the conversation, and book the meeting with you.

An M&A advisory practice is only as good as its next three mandates. Referrals from attorneys, CPAs and past clients are the best deals you will ever get, and you cannot schedule them. Origination is how you stop waiting. Our founder has been generating deal flow this way since 2018.

The owner we are calling

Founder-owned and family-owned companies, typically $2M to $50M in revenue, in the two or three industries where you want to be the obvious choice. Many have never spoken to an advisor. Most have no idea what the business is worth. That is the opening: a short, respectful call about what companies like theirs are trading for, and an offer of a confidential conversation with you.

The caller introduces your firm by name, qualifies the owner against your criteria (size, industry, timing, ownership), and books the meeting. You handle the valuation conversation, the engagement letter and everything after.

What a campaign looks like

  1. Criteria. Industries, revenue band, geography, ownership profile, deal size you will take.
  2. List. A fresh list of 1,200 to 1,500 owners every month, direct mobile and verified email where available, DNC-scrubbed.
  3. Outreach. A dedicated caller dials with a voicemail on every pass. Managed email runs a 3-touch cadence alongside. Interested replies get a call back, typically the next business day.
  4. Booked meetings. Live onto your calendar, confirmed the same day, with notes on the owner and the business.
  5. Review. Weekly reporting, a dedicated account manager, and a bi-weekly review where the script and list get tuned.

The volume behind it

1,200 to 1,500verified owners on a fresh list every month
4,000 to 6,000dials a month once the campaign is live
3,600+emails a month on a 3-touch cadence
2 to 3 weekstypical setup after onboarding

Why advisors use it instead of hiring

In-house business development

  • Salary, dialer, data, email tooling, three months of ramp
  • Volume depends on one person having a good month
  • You manage it, or it quietly stops

Scout Mandate

  • Running two to three weeks after onboarding
  • The list, the dials and the emails every month, reported weekly
  • Month to month

Frequently asked questions

Do you only work sell-side?

For advisors, yes: the campaign is built to find owners open to an exit or a valuation conversation. If you also run buy-side searches, see our private equity page, which covers thesis-driven sourcing.

How do you avoid damaging my reputation on the phone?

The script is written with you, in your words, and the caller is trained on your market before the first dial. No pressure, no pitch for a sale, no valuations quoted. A manager reviews calls, and you see the weekly numbers.

Can I limit it to specific industries?

Yes. Most advisors give us two or three industries and a geography. If the target is too narrow to support the monthly volume, we will say so before we start.

What is a qualified meeting?

An owner who matches your criteria, knows who you are and why you are meeting, and has agreed to a time that is on your calendar and confirmed. We do not count voicemails, replies or "send me information" as meetings.

Do you take a percentage of the success fee?

No. A flat monthly fee, month to month. You keep the whole fee and choose which engagements to take.

How many mandates will this produce?

We do not guarantee a number. We commit to the volume, the quality of the conversation and a bi-weekly review of what is converting. Advisors who take meetings within a day or two and have a clear next step after the first call tend to do best.

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Want this running for you?

Tell us who you're trying to reach and we'll map the campaign to your market.

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