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For business brokers

Lead generation for business brokers: sellers, not tire-kickers

Buyers are easy to find. Listings are the hard part. We call and email owners in your market every month and put the ones who want to talk on your calendar.

Every broker knows the math: the firm with the most good listings wins. Yet most lead generation aimed at brokers is built around buyers, inbound forms, and portals where every competitor is fishing in the same pond. Deal origination for brokers, meaning seller lead generation, is different work. It is outbound, it is personal, and it has to be done at volume to pay off. Our founder has been generating deal flow this way since 2018.

Why inbound and portals are not enough

Portal inquiries and website forms bring you the owners who have already decided to sell and are now shopping brokers. You are competing on fee and on who called back fastest. The owners worth reaching are one step earlier: thinking about an exit, unsure what the business is worth, and not yet talking to anyone. Nobody reaches those owners by waiting.

What our callers actually say

Nobody picks up the phone wanting to be sold. The conversation that works is not "do you want to sell your business." It is a short, respectful call about what businesses like theirs are trading for right now and whether they would like a confidential sense of their own number from a local broker. Owners take that call. The ones who are curious get booked onto your calendar, and you take it from there.

We write the script with you, in your words, and the caller is trained on your market. You never get a meeting with someone who does not know who you are or why they are talking to you.

How the campaign runs

  1. Your market. Industries, revenue range, counties or metros, and the kinds of businesses you actually want to list.
  2. A fresh list every month. 1,200 to 1,500 owners that match, with direct mobile and verified email where available, DNC-scrubbed.
  3. Calls plus email. A dedicated caller dials through the list with a voicemail on every pass. A managed email campaign hits the same owners on a 3-touch cadence, and interested replies get a call back.
  4. Booked appointments. When an owner agrees to meet, it goes live onto your calendar and gets confirmed the same day.
  5. Reporting. Weekly report, a dedicated account manager, and a bi-weekly review to tune the script and the list.

The volume behind it

1,200 to 1,500verified owners on a fresh list every month
4,000 to 6,000dials a month once the campaign is live
3,600+emails a month on a 3-touch cadence
2 to 3 weekstypical setup after onboarding

What you get each month

Included

  • Done-for-you list building to your criteria
  • A dedicated caller on your account
  • Managed email outreach from a warmed domain
  • Live calendar booking and same-day confirmation
  • Weekly reporting and a bi-weekly review
  • CRM and calendar integration

Not included

  • Valuations or fee quotes on the call (that is your conversation)
  • Buyer lead generation
  • Long-term contracts (it is month to month)

Frequently asked questions

Do you generate seller leads or buyer leads?

Seller leads only. The goal is listing appointments with owners who match your criteria, not buyer inquiries.

How is this different from buying a lead list?

A list is names. We work the list for you, by phone and email, every month, and you only hear from us when an owner has agreed to a meeting. The list is also rebuilt monthly so it never goes stale.

Are the calls compliant?

The list is scrubbed against do-not-call registries before anyone dials, and the calls are business-to-business conversations with owners about their company. We do not robocall or use recorded messages.

Can I pick the industries and the area?

Yes. Most brokers give us a handful of industries and a geography, and we build the list to that. If a target is too narrow to support the monthly volume, we will tell you before we start.

How many listing appointments will I get?

We do not promise a number, because it depends on your market and your criteria. What we commit to is the volume: the fresh list, the dials and the emails every month, and a bi-weekly review of what is converting. Brokers who take the meetings promptly and have a clear next step tend to do best.

What does it cost?

A flat monthly fee, month to month. No commission on your listings. Book a call and we will walk you through it.

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Want this running for you?

Tell us who you're trying to reach and we'll map the campaign to your market.

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